Philadelphia

Melissa G Wilson, Founder and President, Networlding

Melissa is one of the world's leading experts on the development of networks as a means of growing and accelerating brand loyalty and performance improvement inside and outside of organizations. For more than a decade Melissa's organization, Networlding, has provided exceptional relationship marketing and management innovation programs for organizations like AT&T, CNA, CDW, UBS, Hewitt, Motorola, Office Depot and Disney. The company specializes in social media and social networking in the business-to-business space  Melissa is also the author and/or co-author of ten top-selling books.  "Networking Is Dead" is very newest addition to this list.

Networking is Dead is a business parable. Through a great story leaders learn how to grow new, long-term opportunities rather than heaps of new “friends” or business cards that lack ongoing exchanges. This book offers the following unique concepts:

  · How quality creates quantity (flipping the paradigm on growing “friends” by the thousands)
 · How why you want to connect with others is more important than what you want
 · How to slow down to speed up
 · Understand the difference between Givers, Takers and the new world of Exchangers
 · Five levels of exchange that will create ongoing, new opportunities
 · How the introduction has become the new referral
 · What to do now that 6 Degrees has collapsed to 2 Degrees

In a world of social networks, teleconferencing, and texting you have increased access for meeting people yet decreased your chances of getting value from your relationships if you don’t create, build and sustain connections differently.

Networking is Dead has grown out of a book Melissa co-authored with the first Chief Marketing Officer of Motorola and then Office Depot, over twelve years ago, called Networlding. That book held a top ten Amazon spot for an entire year. Since then she has licensed the methodology shared in this book to schools like Yale University and corporations like Motorola University.

Larry Mohl, Melissa's co-author, was Chief Learning Officer at American Express, where he worked with Melissa to provide training on the development of networks to leaders inside his company. Over the past decade Melissa and Larry have been fine tuning their collaborative process to help professionals learn the art and science of building successful networks. Their work developed into the foundation for the book.

As a story, Networking is Dead engages readers, showing them rather than telling them how to build better relationships of trust and joint, expanding opportunities in this new world of connecting where the rules have definitely changed . . . forever! 

Networking is dead, but making connections that matter will create a re-birth of key relationships to help you build bigger and better opportunities for you and your organization! Pre-order your copy here!

Join us for the launch of "Networking is Dead" with a great, free webinar on November 7th from 11:00 - 11:30 a.m. central.  Both Larry Mohl, my co-author, and I will be on hand to share all the behind-the-curtain" information on what it took to publish this book, what worked well and what we learned!

Sign up for this webinar at http://www.melissagwilson.com/